Technology

World Reach

GDM Digital uses state of the art technology to connect with advertising exchanges throughout the world. This allow us to have unprecedented global reach - allowing us to buy media from Stoke-on-Trent to Timbuktu. In the larger markets (the UK, US, France and Germany) we have close to 100% reach of all users on the internet. In simple terms this means that we are able to advertise to each and every person who uses the internet in these countries.


UK 20 billion impressions; USA 160 billio impressions; France 14 billion; Germany 12 billion; canada 15 billion; russia 2 billion; australia 2 billion; brazil 12 billion

People & Technology

At GDM Digital we believe that technology has been an important driver of performance of online advertising, and we make full use of the industry's best. However, we also believe that people still have a pivotal role to play in the process. At GDM Digital we employ a 'technology agnostic' approach to our media planning and buying. We have access to the leading technology available in the industry, and have significant experience running campaigns in each system. Our know how allows us to optimise at both the planning stage of campaigns (knowing which campaigns perform best in each system), and throughout campaign lifetime by split testing our systems against one another. We believe that this approach to technology leaves us flexible to meet, and exceed, our clients' expectations.

Exchanges

We carefully select exchanges which we use to ensure that we have as great a network of inventory as possible across the globe; gaining access to everything from the most premium sites to local news sites. Please find a selection of our exchanges/buying partners below. We are always on the look out for new exchange partners, so if you think you have access to unique, high quality inventory please contact us.

Key performance indicators - is a statistical measure of performance

Stock keeping unit – a product or item which is identified by its unique ID code.

Cost per click - the cost that the advertisers pay for every click.

Search engine optimization – process of optimising your website in order to enhance visibility on search engines such as Google.

Dynamic creative retargeting – based on information gained from a users visit to a site an ad is dynamically created to retarget the user with the item or similar items they viewed previously

Cost per acquisition/action (NB acquisition is the same as a conversion)

Dynamic creative optimisation -  a creative is dynamically generated in real time based on various factors to make the optimum creative message for a user

Internet Protocol - a unique number/ID that is assigned to every device that connects to the internet

Click through rate - the ratio of how many people have clicked over the total impressions shown

Cost per thousand, the standard pricing model for media in which advertisers pay per 1000 impressions.

RTB stands for Real Time Buying. When users visit a website, the ad exchange conducts auctions between multiple advertisers for impressions on that site.