Who is Mobile?
Mobile ads have grown in the past year with it becoming a prominent source for advertisers in display, with smart phones becoming the dominant class in devices; users are spending as much time consuming media on their mobiles as they do from other forms of media so there is large potential in leveraging media buying in mobile inventory.
Mobile advertising revenues are expected to exceed $21bn* by 2015 so this is a great opportunity to get on board with Mobile. Source: Gartner. June 2011
In-browser advertisement allows specific mobile users to be targeted based on the device type being used, our current offerings include iPhone, iPad, Android, Windows phone 7 and BlackBerry devices. We are able to offer contextual targeting to our in-browser campaigns allowing precise channels and sites to be targeted. With access to a variety of data exchanges, networks and publishers we have extensive global reach in the mobile world.
As the App market grows across all platforms, the ability to target within top grossing Apps or upcoming trending Apps will be vital if you are leveraging Mobile ads. You can think of the Apps as your audience channels, with access to various App categories we can ensure you target the right users.
What makes mobile advertising great is its versatility, users can engage with their mobile devices at all times allowing them to access the world through their phones. Like how we target users by their IP, with mobiles we are also able to target users by their current geo-location. Similar to how users can locate nearby services, geo-targeting can show an ad if they are near to your particular service.
Mobile ads is not just about increasing your brand awareness we are able to track consumer actions or response. We are able to define unique in-app traceable events such as;
- Sign ups
- Click to call
- Worldwide reach, delivering billions of ads to millions of users
- Reduce operational overheads
- Eliminate optimization guesswork
- Measure customer interaction
- Campaign & audience insight
- Average CTRs of 0.6% - 0.8%
Utilizing our ability to reach the right segments within traditional RTB display buying and combining it with mobile inventory will increase your visibility to the right target markets across all display mediums to generate higher rates of conversions.