Geo

Geo main image

Who is Geo?

Do you have a product or service which performs best in specific geographical locations? India, Ohio or maybe even Stoke-on-Trent? If so Geo-Targeting should be your weapon of choice for fighting the infamous run of network tyrant.

Geo-targeting allows you to accurately pinpoint your audience by country, county or city and with GDMs technology allowing for 100% reach of UK territories we also have the ability to target any postcode in the UK. With the extensive reach and scalability brought by geo-targeting, each and every customer can be targeted regardless of their location.

What are his powers?

IP Targeting

Geo-targeting ensures that you are targeting the right areas for your campaign. It allows us to target your campaign to any location you want to run in, whether it’s the UK as a whole or specific regions within the UK it’s not a problem with Geo-targeting.

Domain Targeting

Need more filters? Want to only show your ads to .com’s or .fr? With domain targeting we are able to target specific site domains. For example you may have a German creative that you want to only display on .de sites, by adding domain targeting you filter and target the right sites and users.

Language Targeting

Perhaps you don’t want to just filter by country or domain, and want to target the users who browse in a specific language. Language targeting can be useful for a number of reasons, in France not all users will be browsing in French, some users may be using other languages, and hence a location targeted campaign for French language browsers may not be relevant to some users. With Language targeting you can therefore target those who are browsing in a specific language.

Mission Accomplished

  • Worldwide reach and scalability
  • Location targeting by Continent, Country, Region, City, Town
  • Include/Exclude specific domains
  • Targeting by browser Language
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Key performance indicators - is a statistical measure of performance

Stock keeping unit – a product or item which is identified by its unique ID code.

Cost per click - the cost that the advertisers pay for every click.

Search engine optimization – process of optimising your website in order to enhance visibility on search engines such as Google.

Dynamic creative retargeting – based on information gained from a users visit to a site an ad is dynamically created to retarget the user with the item or similar items they viewed previously

Cost per acquisition/action (NB acquisition is the same as a conversion)

Dynamic creative optimisation -  a creative is dynamically generated in real time based on various factors to make the optimum creative message for a user

Internet Protocol - a unique number/ID that is assigned to every device that connects to the internet

Click through rate - the ratio of how many people have clicked over the total impressions shown

Cost per thousand, the standard pricing model for media in which advertisers pay per 1000 impressions.

RTB stands for Real Time Buying. When users visit a website, the ad exchange conducts auctions between multiple advertisers for impressions on that site.