Contextual
Who is he?
A chameleon, who can fit effortlessly into any situation, never out of place with the environment surrounding him. By ensuring the advertiser’s creative is on a page that relates to the product, the user links the page to the advert, creating brand acceptance and trust. This leads to higher creative interaction, driving relevant users through clicks to the advertiser’s site.
What are his powers?
Semantic Targeting
Our semantic technology scans through our inventory and indexes the internal content of websites into very specific categories. This allows targeting by keyword, for example skiing, currency trading or life insurance.
Protect your brand against highly negative emotive content by using our semantic brand protection technology. In the above example this allows us to show ads relating to articles about skiing, but not about avalanches. Capture your audience’s attention, but not for the wrong reasons!
Select Channels
Find a group of sites within a category that are most likely to compliment the product, allowing a wider reach while keeping relevance. GDM Digital has hundreds of select channels, providing you highly relevant contextual targeting for your campaign.
Select Sites
Target individual premium select sites that are highly relevant to the campaign and allow for a strong performance/ branding return. By buying the media over RTB, this allows for significant efficiency savings rather than approaching the publisher directly.
Brand Image
Brand safety is key to all of our campaigns, and something we work closely with our clients to ensure, but pushing brand image is also a powerful tool. The ever increasing range of premium sites across all verticals promotes branding, with the reporting and optimisation of a DR campaign.
Mission Accomplished
- High product recall.
- Premium sites increase brand image.
- Optimised to performance.
- Dynamic and tailored to the campaign.
- Relevant pages leads to relevant traffic, leading to relevant clicks!
