Behavioural
Who is She?
Want to target 18-35 male users from North England into sports? Data girl can do just that, with her ability to understand people’s behaviour and what makes them click. The internet is a vast space of information; every day, hour and minute data is collected forming valuable insights on people. By analysing the online behaviour or journey that a user takes we are able to formulate data segments which can be used to target the right people for ads. Behavioural data is made up of users that have visited certain sites, and so the relevance is inferred by the previous interest that they have shown. Audience data is from a 3rd party source, and made up of users who have specifically given the information through a series of online forms they have completed and have been verified against other sources.
What are her powers?
GDM Proprietary Data
We have 100’s of proprietary data segments that we have built up that enables data girl to define inferred audience groups. These segments may have particular affinities with particular brands, products or services.
3rd Party Data
We are also able to leverage 3rd party audience data. With access to data sources such as BlueKai, exelate and Lotame, we have an almost limitless range of data segments that we use to target your ads. They certify all data, ensuring accuracy across all segments. Using combined audience and behavioural segments we can create in-depth profiles of users, these become very specific, and also enable reporting down to performance between the segments, so areas of success can be identified.
Lookalike Targeting
Lookalike site segment
Want to know what websites your best customers are looking at? GDM Digital provides this feedback, and can target selections of sites which mimic these users.
Lookalike behavioural segments
Interested in what user segments best represent your converting (highest value) customers?
GDM Digital compares your customers’ profiles with our data segments and formulates Lookalike segments which replicate their behaviour and characteristics.
Mission Accomplished
- Over 300 million users at your fingertips
- Extensive data attributes
- Instant access to the right people
- Tried and tested data segments
