Consumer Services
The Challenge
To drive sales for a major parcel delivery company across the UK, focussing on the high value international deliveries sector.
Our Solution
GDM Digital broke the campaign down into different segments; each targeting a different type of user. In order to drives intra-UK sales, we used a mixture of retargeting and contextual targeting. The sites on which we chose to deliver the campaign were those that would be most well correlated with the users that are most likely to want to organise deliveries: ebay & Gumtree being prime examples of these. The retargeting line here focused on getting users who had either used the service previously, or were familiar with the proposition to send more parcels.
To drive international sales the GDM Team used a mixture of domain, IP and language targeting to hit international users living in the UK. For example by targeting those users browsing in Spanish, or viewing .es sites, but with UK IP addresses, we were able to deliver targeted (Spanish language) creative, resulting in sales uplift for those wanting to send parcels back home to Spain or South America.
The Results
GDM Digital formed a long run partnership with the advertiser; bettering the target CPA set by the advertiser across all of the desired sales segments.
