Our Work
Who do we work for?
GDM Digital provides strategic, creative RTB media buying for media agencies and advertisers.
How do we work?
Our approach is analytical, with a strong focus on research. We devise bespoke campaign strategies for every brief we receive. We don’t do generic.
We use the latest technology in the business to ensure that we are delivering cutting-edge performance for our clients. However, we recognise the power of humans in optimisation, and our experience allows us to manually optimise campaigns to their greatest potential. GDM Digital makes use of all available technologies platforms, and we continually split test systems against one another to ensure optimum performance for our clients.
We then report back to our clients on campaign performance across as many dimensions as possible: creative messaging, inventory prices, hour, week day, creative size, website, strategy, channel and many more! We don’t just sit back on our laurels and wait for the client to give recommendations. We analyse the data from campaigns on a frequent basis to ensure that we are driving performance from every angle – from ensuring we are bidding the correct amount on inventory, to pushing spend towards the best creative messaging and converting media.
Our insights to clients also help inform other marketing channel strategies by providing feedback into the audience segments which we see performing best for campaigns. We also advise on creative design, and landing page structure.
What makes us different from everyone else?
At GDM Digital we pride ourselves at our ability to go above and beyond the call of duty. Check out the table below to see how we work versus everyone else.
