“Increase brand lift and find new customers by delivering high impact real time advertising across any connected device. Tailored, data driven campaigns reach the right audience at the right time, maximising your return on investment.”
Through smart data management and analysis of 1st and 3rd party consumer insights our experienced account management and media trading teams develop sophisticated targeting strategies based on your customers behaviour.
Using market leading demand side platforms and the most powerful algorithms will only get you so far. Our media trading and data analyst teams ensure daily campaign optimisation, cutting out poor performing placements and adjusting buying strategies to achieve optimum pacing and performance.
Our data management platform segments and profiles your audience allowing us to build out new targeting lines based on your customers conversion attributes. This continuous analysis and innovation enables us to scale your budget inline with your campaign targets.
“We harness the smartest tools in display advertising and our award winning team deliver results exclusively through the affiliate marketing channel. Specialising in driving sales through affiliate networks globally, performance is central to our philosophy.”
AnalyseEmploying our smart pixel enables us to gather data about user behaviour on-site, from dwell time to popular products and categories. We also gather data off-site on browsing behaviour and popular sites to get a deep understanding of our client’s customers.
OptimiseUsing a combination of algorithm based and trader adjusted methods gives the best of both worlds in terms of results. Algorithms learn which placements are most effective and optimise towards the best converting traffic, while traders continually improve the real time bidding strategy through strategic bidding adjustments.
PerformOur department is built on results – we are rewarded only when we generate a sale. With over 1,000 clients globally we have experience in running successful CPA campaigns across multiple verticals and markets.
“Effectively monetise your inventory and audience data through internal and external demand. We promote publisher driven transparency, market efficiency and control. Our team will support setup and on-going consultation providing personalised advice.”
Working with you to understand your current ad server setup allows us to tailor our approach to compliment your access to advertisers. Reporting back on data led information via our smart pixel enables us to identify the advertisers that best suit your audience, boosting performance.
Creative is part of your content and we work with you to provide the ad quality tools to manage this and allow blacklists down to an individual brand level. We segment inventory then provide reporting logins down to a placement and advertiser brand level, allowing you to keep in touch with your activity.
Providing access to over fifteen hundred buyers, who represent more than one hundred thousand brands, allows us to maximise both fill and yield. We specialise in creating the most direct route to market possible, helping you realise the full return from your buyers.
Founded in 2008, GDM has always been at the forefront of performance trading and real-time biddable media. Our aim is to help advertisers get more efficiency from online campaigns.
We are not a typical RTB trading desk. Rather than acting as a middleman in the digital landscape, we are a full service RTB specialist with bespoke, next generation technology at our disposal.
However, technology without know-how will only go so far. It is our people who deliver the real results and attentive service.
“MC&C have been working with GDM digital for some time now across a variety of our clients. The great service levels, campaign insight and outstanding results have made them an invaluable partner in helping our clients achieve the results they need. Their depth of knowledge along with their varied sector experience have allowed our working partnership to go from strength to strength, something which I look forward to developing further in the future.”
Digital Group Head
“We have been using GDM since 2010 to help us build a digital footprint for the Doro Mobile Phone brand in the UK and Ireland. Our target audiences range from 45 – 70 years old, depending on our campaigns, but GDM has consistently helped us find them, capture them and direct them through to our websites. Their knowledge and advice has been invaluable to us building our presence in the market”.
Managing Director UK and Ireland
Doro Mobile Phones
"From the start we were very impressed by GDM’s quick turnaround, professional manner and excellent results. They can quickly scale retargeting campaigns whilst still closely monitoring the advertiser’s goals. We are very happy to call them one of belboon’s preferred retargeting partners."
Senior International Affiliate Manager
"From the start of our relationship with GDM, we have been thrilled with their proactivity, their approachable nature and their ability to adapt campaigns in line with client needs.
The seamless process, from proposal to launch, is made even more efficient by the excellent support we receive from each member of the team. With regards to campaign optimization, GDM continuously provide insight into industry trends, inform us of new technical developments and suggest ways that these can be used to improve our client campaigns.
It’s refreshing to work with such personable and straight forward people, devoted to providing us and our clients with the best possible service."
Senior Affiliate Marketing Consultant
"We started working with GDM in 2012 and are very satisfied with this partnership.
The proactivity and the expertise of their team has allowed us to set up successful campaigns and increase the volume of sales generated for our customers in all verticals."
International Publisher Executive
GDM is platform agnostic, and therefore partners with a number of different Demand Side Platforms to provide its clients and partners with best in breed technology.
Data is power. Our advertisers gather a lot of that, and we wanted to squeeze as much as we could from it, so we built a Data Management Platform (DMP). Our DMP puts our clients’ data in silos and securely houses it. Most importantly it allows us to manipulate it to achieve better results.
We have invested in a proprietary reporting dashboard which overlays the DSPs that we use. The dashboard aggregates data from all platforms and presents it in a format that our clients and partners can easily understand.
We have developed a unique weather app that delivers a real-time feed into creative templates, whilst simultaneously pulling in product feeds from a client's website.
So, for example, we can pair summer clothing with a weather feed displaying warm, sunny weather for the next 5 days.
This innovation is generating an enhanced return on investment for GDM and its clients. Like for like creative testing is showing the weather app creative significantly out perform standard dynamic creative.
Our proprietary DCR tool allows advertisers to leverage the power of their brand and products to maximum effect, by serving relevant offers to users who have previously been to a brand's website and viewed specific items.
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AppNexus Summit 2014: Third Parties to not charge for invalid traffic & Milestone new app announced
Grow with Twitter
GDM Wins Industry Choice of Publisher” Award at the Peformance Marketing Awards!
GDM named as Agency Choice 2013
GDM Weather App
Read here to find out about Tom's Win at The Digitals 2013....
GDM weekly roundup
Welcome to our weekly roundup of what's happening and been discussed in the news this past week! Here's what's been trending in the RTB and digital space!