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GDM Digital

+44 207 036 8766 Call Us  

“Increase brand lift and find new customers by delivering high impact real time advertising across any connected device. Tailored, data driven campaigns reach the right audience at the right time, maximising your return on investment.”

Through smart data management and analysis of 1st and 3rd party consumer insights our experienced account management and media trading teams develop sophisticated targeting strategies based on your customers behaviour.

Using market leading demand side platforms and the most powerful algorithms will only get you so far. Our media trading and data analyst teams ensure daily campaign optimisation, cutting out poor performing placements and adjusting buying strategies to achieve optimum pacing and performance.

Our data management platform segments and profiles your audience allowing us to build out new targeting lines based on your customers conversion attributes. This continuous analysis and innovation enables us to scale your budget inline with your campaign targets.

“We harness the smartest tools in display advertising and our award winning team deliver results exclusively through the affiliate marketing channel. Specialising in driving sales through affiliate networks globally, performance is central to our philosophy.”

Employing our smart pixel enables us to gather data about user behaviour on-site, from dwell time to popular products and categories. We also gather data off-site on browsing behaviour and popular sites to get a deep understanding of our client’s customers.

Using a combination of algorithm based and trader adjusted methods gives the best of both worlds in terms of results.  Algorithms learn which placements are most effective and optimise towards the best converting traffic, while traders continually improve the real time bidding strategy through strategic bidding adjustments.

Our department is built on results – we are rewarded only when we generate a sale. With over 1,000 clients globally we have experience in running successful CPA campaigns across multiple verticals and markets.

“Effectively monetise your inventory and audience data through internal and external demand. We promote publisher driven transparency, market efficiency and control. Our team will support setup and on-going consultation providing personalised advice.”

Working with you to understand your current ad server setup allows us to tailor our approach to compliment your access to advertisers. Reporting back on data led information via our smart pixel enables us to identify the advertisers that best suit your audience, boosting performance.

Creative is part of your content and we work with you to provide the ad quality tools to manage this and allow blacklists down to an individual brand level. We segment inventory then provide reporting logins down to a placement and advertiser brand level, allowing you to keep in touch with your activity.

Providing access to over fifteen hundred buyers, who represent more than one hundred thousand brands, allows us to maximise both fill and yield. We specialise in creating the most direct route to market possible, helping you realise the full return from your buyers.

Founded in 2008, GDM has always been at the forefront of performance trading and real-time biddable media. Our aim is to help advertisers get more efficiency from online campaigns.

We are not a typical RTB trading desk. Rather than acting as a middleman in the digital landscape, we are a full service RTB specialist with bespoke, next generation technology at our disposal.

However, technology without know-how will only go so far. It is our people who deliver the real results and attentive service.

  • WSPA
  • Water Aid
  • Vodacom
  • Virgin Active
  • Theme Diaimage
  • Staples
  • Sparkasse
  • Pilot
  • Phd
  • OMD
  • Old El Paso
  • Microsoft
  • MEC
  • MC and Co
  • Mastercard
  • Lufhansa
  • IBM
  • Gala Coral
  • Coral
  • Ben Sherman
  • Austrian Air
  • Audi
  • Action Aid

“MC&C have been working with GDM digital for some time now across a variety of our clients. The great service levels, campaign insight and outstanding results have made them an invaluable partner in helping our clients achieve the results they need. Their depth of knowledge along with their varied sector experience have allowed our working partnership to go from strength to strength, something which I look forward to developing further in the future.”

Bodhi Morrison
Digital Group Head

“We have been using GDM since 2010 to help us build a digital footprint for the Doro Mobile Phone brand in the UK and Ireland. Our target audiences range from 45 – 70 years old, depending on our campaigns, but GDM has consistently helped us find them, capture them and direct them through to our websites. Their knowledge and advice has been invaluable to us building our presence in the market”.

Chris Millington
Managing Director UK and Ireland
Doro Mobile Phones

"From the start we were very impressed by GDM’s quick turnaround, professional manner and excellent results. They can quickly scale retargeting campaigns whilst still closely monitoring the advertiser’s goals. We are very happy to call them one of belboon’s preferred retargeting partners."

David McLoughlin
Senior International Affiliate Manager

"From the start of our relationship with GDM, we have been thrilled with their proactivity, their approachable nature and their ability to adapt campaigns in line with client needs.
The seamless process, from proposal to launch, is made even more efficient by the excellent support we receive from each member of the team. With regards to campaign optimization, GDM continuously provide insight into industry trends, inform us of new technical developments and suggest ways that these can be used to improve our client campaigns.
It’s refreshing to work with such personable and straight forward people, devoted to providing us and our clients with the best possible service."

Will Ferguson
Senior Affiliate Marketing Consultant

"We started working with GDM in 2012 and are very satisfied with this partnership.
The proactivity and the expertise of their team has allowed us to set up successful campaigns and increase the volume of sales generated for our customers in all verticals."

Noelia Neves
International Publisher Executive

GDM is platform agnostic, and therefore partners with a number of different Demand Side Platforms to provide its clients and partners with best in breed technology.

Data is power. Our advertisers gather a lot of that, and we wanted to squeeze as much as we could from it, so we built a Data Management Platform (DMP). Our DMP puts our clients’ data in silos and securely houses it. Most importantly it allows us to manipulate it to achieve better results.

We have invested in a proprietary reporting dashboard which overlays the DSPs that we use. The dashboard aggregates data from all platforms and presents it in a format that our clients and partners can easily understand.

We have developed a unique weather app that delivers a real-time feed into creative templates, whilst simultaneously pulling in product feeds from a client's website.

So, for example, we can pair summer clothing with a weather feed displaying warm, sunny weather for the next 5 days.

This innovation is generating an enhanced return on investment for GDM and its clients. Like for like creative testing is showing the weather app creative significantly out perform standard dynamic creative.

Our proprietary DCR tool allows advertisers to leverage the power of their brand and products to maximum effect, by serving relevant offers to users who have previously been to a brand's website and viewed specific items.

3-4 Hardwick Street
tel +44 207 036 8766
3-4 Hardwick Street, London
+44 207 691 7441
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225 W 39th Street, Suite 600, New York, NY, 10018

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Luxemburger Straße 59, 50674
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@Ve Interactive France, 15 Boulevard Poissonnière
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4/161 Glenayr Street, Bondi Beach
NSW 2026
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Why Bookers Abandon In Travel…And How To Win Them Back Again

Thursday February 19, 2015 06:22pm

4 variables you should be testing in your onsite re-engagement campaigns

Monday January 19, 2015 04:28pm

eCommerce Trends for 2015

Tuesday January 06, 2015 04:15pm

How to Pre-empt those Online January Blues

Tuesday December 16, 2014 05:35pm

5 Psychological Triggers to Close More Conversions Online

Thursday December 04, 2014 02:58pm

The Holiday Shopping Season…

Thursday November 27, 2014 11:53am

GDM Merges with VE Interactive

Friday November 21, 2014 12:54pm

AppNexus Summit 2014: Third Parties to not charge for invalid traffic & Milestone new app announced

Monday November 10, 2014 04:21pm

Performance Marketing Insights: London

Friday October 24, 2014 11:15am

IAB: Lessons in Digital Advertising…

Friday October 17, 2014 04:42pm


Tuesday October 07, 2014 03:17pm

Ad Viewability and it’s importance…

Wednesday October 01, 2014 11:13am

Key times for social media action and interaction

Friday September 26, 2014 03:08pm

Christmas in September

Wednesday September 17, 2014 05:48pm

DMEXCO Calling….

Thursday August 28, 2014 02:08pm

Performance Marketing and Growth of Affiliate Down Under

Wednesday August 13, 2014 04:58pm

New York, New York!

Tuesday July 29, 2014 02:42pm

Dropbox announces new features and search function

Thursday July 24, 2014 03:04pm

Affilinet Poker Tournament Champion 2014

Tuesday July 22, 2014 02:28pm

Promoting modern websites for modern devices in Google search results

Tuesday July 15, 2014 11:22am

GDM at Visualsoft Conference

Monday July 07, 2014 02:55pm

Performance Marketing Insights Europe 2014: Overview…

Tuesday July 01, 2014 11:17am

Berlin Bound!

Friday June 20, 2014 11:30am

Facebook announces new look for right-hand column ads

Friday June 13, 2014 12:27pm

New Recruit - Julie Tebeka joins the London Team!

Wednesday June 04, 2014 12:11pm

IAB Report May 2014 - Europe’s increase in Digital Ad spend..

Wednesday May 28, 2014 04:44pm

Working for an SME

Wednesday May 21, 2014 03:39pm

The Golden Age of Mobile

Monday May 19, 2014 02:47pm

Grow with Twitter

Monday May 12, 2014 05:12pm
Twitter hosted a conference earlier this month at Vinopolis, where they shared with attendees across all the big agencies in the UK some very interesting facts about their users across mobile, android, tablet and desktop computers.

GDM Wins Industry Choice of Publisher” Award at the Peformance Marketing Awards!

Wednesday April 30, 2014 02:09pm

Google’s latest changes - are they worth worrying about?

Monday April 28, 2014 10:25am

GDM join LASL!

Wednesday April 16, 2014 04:01pm

GDM Leave No Continent Untouched

Tuesday April 08, 2014 02:51pm

Performance Marketing Insights - Berlin

Friday April 04, 2014 01:06pm

E-Marketing Paris 2014

Wednesday March 26, 2014 01:54pm

GDM Digital welcomes Tom Rickey to the team

Friday March 21, 2014 11:12am

GDM shortlisted for Performance Marketing Awards!

Tuesday March 18, 2014 01:06pm

GDM named as Agency Choice 2013

Tuesday January 07, 2014 01:11pm
Our Affiliate Desk has been crowned Agency Choice 2013 by AffiliateTraction UK in their annual Publisher Awards.

GDM Rebrand

Tuesday November 19, 2013 09:08am
GDM are pleased to announce that, after two happy years with our Super Heroes, we have rebranded.

GDM Weather App

Tuesday November 19, 2013 09:06am
We have been given a new toy to play with at GDM, the Weather App! Find out more about this innovation here...

The Digitals

Thursday October 24, 2013 02:12pm
Tom, Head of Performance Trading here at GDM Digital, has been awarded with the “Rising Star” Award at this year’s “The Digitals” event.
Read here to find out about Tom's Win at The Digitals 2013....

GDM weekly roundup

Thursday October 24, 2013 02:12pm
Hi All
Welcome to our weekly roundup of what's happening and been discussed in the news this past week! Here's what's been trending in the RTB and digital space!

Music Blog

Thursday October 24, 2013 02:11pm
It is well documented that the age of venturing down the local record store to purchase your favourite bands latest single are over, following the popularisation of music streaming services...