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Hello and welcome to our new blog!

Thursday January 19, 2012 12:38pm

What's that in the sky? Is it a bird? Is it a plane? No it's GDM Digital!

Every now and again things need a refresh, whether it’s your hairstyle, new shoes or maybe it’s that post-Xmas waistline! If you know us as our previous incarnation (global digital markets) and visited our site you will know that it was in need of an update...

As you will have noticed, our new site has a bunch of superheroes running around the pages. As the market has expanded we are fully aware that it is sometimes difficult to follow all the latest tools and techniques that we have at our disposal and more often than not it can be somewhat confusing too!


This is where our team of supers come in, each one of our supers have their own set of unique ‘powers’ that can help you achieve your campaign goals, see what each of them can do here!

We hope you enjoy our new site! We'd love to hear what you think, we're open to feedback and suggestions, just let us know below!

We’ll be posting regular updates, so be sure to check up on our latest blog posts, tweets and shares for all the latest news in RTB and goings on at GDM Digital!

 

Dan Lee's avatar

Posted by Dan Lee
See all posts by Dan Lee
Tags: welcome, website launch, first blog

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Posted by Ben
Monday January 23, 2012 03:44pm

Looks great!

Key performance indicators - is a statistical measure of performance

Stock keeping unit – a product or item which is identified by its unique ID code.

Cost per click - the cost that the advertisers pay for every click.

Search engine optimization – process of optimising your website in order to enhance visibility on search engines such as Google.

Dynamic creative retargeting – based on information gained from a users visit to a site an ad is dynamically created to retarget the user with the item or similar items they viewed previously

Cost per acquisition/action (NB acquisition is the same as a conversion)

Dynamic creative optimisation -  a creative is dynamically generated in real time based on various factors to make the optimum creative message for a user

Internet Protocol - a unique number/ID that is assigned to every device that connects to the internet

Click through rate - the ratio of how many people have clicked over the total impressions shown

Cost per thousand, the standard pricing model for media in which advertisers pay per 1000 impressions.

RTB stands for Real Time Buying. When users visit a website, the ad exchange conducts auctions between multiple advertisers for impressions on that site.