Discover what the Dynamic Creative Retargeting can do for your businessWednesday May 02, 2012 10:56am
Retargeting is “the ability to show display ads to an individual who has visited your site and then left again, often without completing a desired action”. This is how Dax Hamman described it in an article he wrote for the iMedia Connection, I’m sure we’ve all been on a site and all of a sudden you get ‘followed’ around the place until you cave into that deal they’ve shown you so many times.
So retargeting is pretty important not only for your brand as you gain greater visibility to users who have a propensity to convert but it also uplifts conversion rates.
This is where dynamic creative retargeting comes in; DCR goes that one step further by showing your potential customers ads specifically created for their tastes and interests. Users often drop off the buying process as mentioned; with normal retargeting you would hit that user with a generic ad. There is no doubt, however, that the user is looking for something specifically – it might be a hotel booking or a pair of shoes – with DCR you can show that user that specific hotel or those jazzy shoes they were staring at for so long and it is the ability to create tailored ads that makes DCR so powerful, it’s like having your own little ad genie that brings you what you want on the web!
It doesn’t just help you to reach engaged customers and push them that little further down the buying process, it’s also really effective with cross-sell products, with conversion rates up to 10 times higher than regular retargeting ads and CTRs up to 15 times than with standard display.
So what do you guys think is Dynamic Creative Retargeting the future for retargeting? It certainly looks that way with more and more personalised ads reaching our screens every day, contact the GDM Real Time Team for more information on how you can implement DCR today!