GDM Smarter media Buying

Key performance indicators - is a statistical measure of performance

Stock keeping unit – a product or item which is identified by its unique ID code.

Cost per click - the cost that the advertisers pay for every click.

Search engine optimization – process of optimising your website in order to enhance visibility on search engines such as Google.

Dynamic creative retargeting – based on information gained from a users visit to a site an ad is dynamically created to retarget the user with the item or similar items they viewed previously

Cost per acquisition/action (NB acquisition is the same as a conversion)

Dynamic creative optimisation -  a creative is dynamically generated in real time based on various factors to make the optimum creative message for a user

Internet Protocol - a unique number/ID that is assigned to every device that connects to the internet

Click through rate - the ratio of how many people have clicked over the total impressions shown

Cost per thousand, the standard pricing model for media in which advertisers pay per 1000 impressions.

RTB stands for Real Time Buying. When users visit a website, the ad exchange conducts auctions between multiple advertisers for impressions on that site.