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The team to call on for all exchange media buying; bringing you great results across display, video and mobile for direct response and brand campaigns
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GDM Digital is the Super Real Time Bidding (RTB) specialist. Founded in 2008, we have been planning and optimising campaigns since the inception of media exchange buying.
We buy our media at an impression by impression level, which allows us to optimise campaigns in real time. Our selection of RTB media strategies across Display, Mobile and Video allow us to produce real direct response or brand campaign performance. With detailed, bespoke reports provided throughout the campaign life, we transparently demonstrate our value.
Are you looking for your first job or want a change of scenery? You're in luck GDM are hiring! We are looking for new junior media traders and sales executives, read on for more information on how to apply and you could be working in our shiny covent garden office in London!
Read onGDM are hiring! Check out our latest job openings http://t.co/B5INZaTB #career #jobs
Only got 30secs to learn RTB? Check this out > http://t.co/EQmPx1qE #RTB
Key performance indicators - is a statistical measure of performance
Stock keeping unit – a product or item which is identified by its unique ID code.
Cost per click - the cost that the advertisers pay for every click.
Search engine optimization – process of optimising your website in order to enhance visibility on search engines such as Google.
Dynamic creative retargeting – based on information gained from a users visit to a site an ad is dynamically created to retarget the user with the item or similar items they viewed previously
Cost per acquisition/action (NB acquisition is the same as a conversion)
Dynamic creative optimisation - a creative is dynamically generated in real time based on various factors to make the optimum creative message for a user
Internet Protocol - a unique number/ID that is assigned to every device that connects to the internet
Click through rate - the ratio of how many people have clicked over the total impressions shown
Cost per thousand, the standard pricing model for media in which advertisers pay per 1000 impressions.
RTB stands for Real Time Buying. When users visit a website, the ad exchange conducts auctions between multiple advertisers for impressions on that site.