The Team

Delivering top campaign performance, client service and a good round of darts are all in a day's work for the GDM Digital Team.

Ed Stevens

Ed Stevens






Charlie Ashe

Charlie Ashe

Before becoming a digital media specialist Charlie used to train huskies in Alaska. True fact.

Danny Haynes

Danny Haynes

Danny is our office catch phrase machine, he has “all the big ones” covered.

Ben Lambert

Ben Lambert

Ben is our in-house 'Excel'lence at all things spreadsheety and mathematical.

Ed French

Ed French

GDM Digital's head of sales, he's a charmer, although with years of experience in online media, he knows what it takes to make campaigns perform.

Dan Lee

Dan Lee

Our second Dan in the office and social media guy, goes by Dan Lee which sounds like Danny, we know... #confusing

Cheryl George

Cheryl George

Rob Noble

Rob Noble

Marc Hupp

Marc Hupp

Siamac Alexander Rahnavard

Siamac Alexander Rahnavard

Tom Wright

Tom Wright

Tommy Turbo Lovett

Tommy Turbo Lovett

Maria

Key performance indicators - is a statistical measure of performance

Stock keeping unit – a product or item which is identified by its unique ID code.

Cost per click - the cost that the advertisers pay for every click.

Search engine optimization – process of optimising your website in order to enhance visibility on search engines such as Google.

Dynamic creative retargeting – based on information gained from a users visit to a site an ad is dynamically created to retarget the user with the item or similar items they viewed previously

Cost per acquisition/action (NB acquisition is the same as a conversion)

Dynamic creative optimisation -  a creative is dynamically generated in real time based on various factors to make the optimum creative message for a user

Internet Protocol - a unique number/ID that is assigned to every device that connects to the internet

Click through rate - the ratio of how many people have clicked over the total impressions shown

Cost per thousand, the standard pricing model for media in which advertisers pay per 1000 impressions.

RTB stands for Real Time Buying. When users visit a website, the ad exchange conducts auctions between multiple advertisers for impressions on that site.