Our Story

GDM Digital was founded in 2008 at the emergence of the RTB market by ex agency and technology veterans. The purpose, to help advertisers get more efficiencies from online display.

Fast forward to 2011, we’ve moved from our modest office on Greek Street into our shiny Covent Garden office. Exciting clients have been won and our team have grown with experience working on worldwide campaigns.

We are not your typical RTB trading desk, rather than just acting as the middle man in the display, video and mobile world, we aim to be the full service RTB specialist leveraging media across the digital landscape.

We believe that the technology can only take our clients so far, it is the people that deliver the real results and our team of dedicated specialists ensure this happens for every campaign.

Key performance indicators - is a statistical measure of performance

Stock keeping unit – a product or item which is identified by its unique ID code.

Cost per click - the cost that the advertisers pay for every click.

Search engine optimization – process of optimising your website in order to enhance visibility on search engines such as Google.

Dynamic creative retargeting – based on information gained from a users visit to a site an ad is dynamically created to retarget the user with the item or similar items they viewed previously

Cost per acquisition/action (NB acquisition is the same as a conversion)

Dynamic creative optimisation -  a creative is dynamically generated in real time based on various factors to make the optimum creative message for a user

Internet Protocol - a unique number/ID that is assigned to every device that connects to the internet

Click through rate - the ratio of how many people have clicked over the total impressions shown

Cost per thousand, the standard pricing model for media in which advertisers pay per 1000 impressions.

RTB stands for Real Time Buying. When users visit a website, the ad exchange conducts auctions between multiple advertisers for impressions on that site.